Friday, November 21, 2008

Urban Outfitters Blazes New Trail


Urban Outfitters released their 3rd Quarter earnings last week, a 31% gain over last year. That's pretty good considering the state of the US economy. Of particular interest to me was the increase in online sales, up 41%

Even though online sales were still a small part of the company's over all revenue, it was the largest % increase among all the different revenue sectors of the company. Quality merchandise and exceptional marketing. Go Urban Outfitters.

Here is an example the company's talent for success. Alana Semuels reporting for the Los Angeles Times chronicles a new shopping concept that may just give the old mall experience a wake up call. Check it out and if you live in the LA area......go shopping.

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